What is my social ROI?
"Social media isn't only about ROI. And it isn't only about sales. Social media is about branding, opening channels of communication with customers, building loyalty, being transparent and establishing good will. 
And if you cover all of those bases, then guess what? If your product or service is worthy, you will most definitely see a return on your investment." - Gary Vanerchuk
Read More
Seriously. What the heck is SMO?

With SEO, you're stuck passively waiting for your customers to Google your company name  while you cross your fingers it populates to the top of the search results (or you spend lots of $$$ to get it there). With SMO, you're taking an active approach that finds and targets (connects) your potential customers, creating brand awareness and increasing the likelihood of website visits.

Read More
Oh, Snap! They’re Not Really Gone Forever After All.

Snapchat’s most beloved feature is actually not as temporary as you think it is.

When Snapchat hit the social media scene in 2011, they immediately branded themselves in users’ minds as an app that allows you to send ‘disappearing’ photo messages. Disappearing in that the ‘snaps’ are only viewable once and only for a set amount of seconds (with some replay and story exceptions). The app has given users the ability to connect with one another without the commitment of having anything they post be available for longer than a 24-hour period.

Read More