10 Mistakes to STOP Making on Instagram

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10 Mistakes to STOP Making on Instagram

If you're trying to grow your Instagram (because let's face it, who isn't) don't make these mistakes.

1.  Using the Repost App

Sure, the Repost App is super convenient, and a quick way to share a post you like, but it's antiquated, tacky, and makes your feed look inconsistent. Instead, screenshot the photo, crop the photo, save the photo, post the photo, and give photo credit. Boom. 

2.  Following Too Many People

For legitimacy and perception purposes, your following count matters. Your follower count should always be higher than the amount of people you're following.

There's also ZERO reason to be following thousands and thousands of accounts on your Instagram. It's not even possible to engage with that many people. A good rule of thumb is to keep it below 1000. Sounds nit-picky, but it makes a difference.

3.  Not Optimizing Stories

It's recommended users always tag the location and use hashtag stickers in their stories, in order to optimize engagement. If enough people engage with your story, you might even end up on the Explore page – which means even more people viewing your content.

4.  Not Using Hashtags 

We're all familiar with hashtags, but in the past few years, the way we use them has changed.

While Instagram allows users to tag up to 30 hashtags per post, we recommend between 10 per post. The "right" number of hashtags for maximum engagement seems to fluctuate each year. You shouldn't be tagging hashtags for the sake of hitting a certain number in your post, but you should be utilizing them.

As your following on Instagram grows, consider creating your own hashtag and throwing it into the mix.

Keep it authentic and focus on hashtags that are relevant to your niche market. This will make it easier for potential customers, followers and marketers to find your account.

Read about proper hash tagging structure here

5.  Not Optimizing Your Content

The biggest mistake you're still making on Instagram is not optimizing your content. Curating and posting beautiful content is a complete waste if your audience will never see it. Sign up for our monthly optimization packages starting at $90/mo. 

To learn more about the benefits of social media optimization, click here

6.  Pixelated Photos

C'mon... What is the point of posting a blurry photo (unless it's an artistic blurry photo) - we all have iPhones or Androids, so no excuses. 

7.  Not Commenting Back

If someone leaves a comment on your post, the least you can do is thank them or type an emoji back. It makes you seem approachable and lets people know you're interested in connecting. 

8.  Not Being Authentic 

Transparency and authenticity are on the rise, and brands and potential influencers need to adapt quickly.

Instagram users are becoming more interested in authenticity which is shifting popular content. So long are the days of over-editing, flashy sales captions, and content without depth. 

While it's important to have a curated marketing strategy when it comes to selling products, services, or yourself, it's important to be authentic with your posts.

9.  Using Vanity and Not Buying Engagement

Listen, buying followers at this stage of Instagram really isn't a big deal. Everyone does it, even celebs. Instagram has a new algorithm that makes it insanely difficult to be seen organically since they want you to pay for sponsored ads. So, who cares, buy the followers. But what about your engagement (likes/comments)? If that's not matching, your account looks fake. 

If you need help in this area, go here.

10.  Posting bad content that no one cares about

This is pretty self explanatory...

Before posting, ask yourself "What will people gain from watching my Instagram Stories or following my feed?"

Is it a fashion tip, advice on running a marathon, or following your journey? Or can you take them around the world on your adventures while you travel for work? 

If you're consistent with high quality content, your followers will look forward to your post each day, especially if it has a message behind it. Spend time creating a bank of new content or planning out future content. We recommend using the app UNUM for planning content.

It you want to fully outsource content management, we've got you covered.


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