Posts tagged Social Media Optimization
What is my social ROI?
"Social media isn't only about ROI. And it isn't only about sales. Social media is about branding, opening channels of communication with customers, building loyalty, being transparent and establishing good will. 
And if you cover all of those bases, then guess what? If your product or service is worthy, you will most definitely see a return on your investment." - Gary Vanerchuk
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Seriously. What the heck is SMO?

With SEO, you're stuck passively waiting for your customers to Google your company name  while you cross your fingers it populates to the top of the search results (or you spend lots of $$$ to get it there). With SMO, you're taking an active approach that finds and targets (connects) your potential customers, creating brand awareness and increasing the likelihood of website visits.

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