Paid Media Strategist : Job Description

Only candidates with demonstrated success and case studies are asked to apply.

The Facebook & Google Ads Manager works closely with Founder from creation of the Digital Media Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign.

This individual must have a strong understanding of Paid Search, Paid Display, and Paid Social, relying on experience and judgment to plan and accomplish goals. 

  • Develop in-depth understanding of client needs and establish a cohesive plan and strategy

  • Research and develop strategy and digital media plans for clients; identify target audience; recommend budgets and ideal media channels

  • Conduct conference calls with client regarding campaign performance and recommended modifications for improved campaign performance

  • Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines; ensure all best practices are being implemented

  • Manage client on-boarding and renewal process 

  • Initiate campaign set-up and workflow for tracking tags

  • Establish deadlines for various components in order to achieve the completed projects by designated due date

  • Ensure all new and renewal campaigns launch and quality SLAs are met

  • Campaign optimization strategies and detail changes

  • Provide analysis and commentary for client reports

  • Reallocation of cross-channel budgets

Key Performance Indicators (KPI’s) To Monitor Success

  • Campaign ROAS

  • Campaign profitability

  • Campaign pacing

  • Renewal Rate


  • Minimum of (2) years of relevant online media experience (implementing and managing Digital Media campaigns through Paid Search, Paid Display, Paid Social, Display Remarketing) 

  • Experience in Google Analytics and Google Adwords required; Google Adwords Certified

  • Knowledge and experience working with ad tags

  • Ability to evaluate data trends, understand and evaluate budget/results, ROAS, margins and KPIs and other numeric data effectively

    • KPIs

    • Numeric date effectively 

  • Excellent oral and written communication skills

  • Excellent interpersonal skills that demonstrate and motivate strategic thinking

  • Ability to communicate within guidelines

  • Strong focus on outcomes; has initiative to drive results for excellent campaigns

  • Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients

*remote position

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