Can you target a specific audience through social media?
Yes, we can keyword, hashtag, and geo-target based on your target demographic. Targeted and re-targeting is calibrated over the first few weeks of growing your account.
What the heck is SMO?
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate activity to increase the awareness of a product, brand or event.
SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website.
In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
SMO should be utilized in addition to your social content and marketing strategies, integrated into your marketing budget.
SMO allows the content that is being posted on your social media to be seen by your target demographic.
What social platforms utilize your SMO services?
Why do I need SMO?
SMO is the SEO of social media. But here’s the difference: with SEO, you have to wait for someone to find the need to Google you and hope your website populates high enough for that person to click to view you. SMO doesn’t wait for people to search your business or brand. We utilize your Facebook, Instagram or Twitter to push your services/product into the eyes of people who can use them.
When will I see ROI?
Every company experiences ROI different via social media. If you consider ROI brand awareness, web traffic, and impressions, those results will be visible within the first week.
This is an on-going long term strategy that builds upon itself (similar to compound interest). The longer you run SMO, the more followers, the more traffic, and the more your content is seen amongst your target demographic.
Your content strategy and starting follower count can speed up the rate at which you see ROI.
For example, strong accounts with a cohesive content strategy can expect to see results much faster. Young or new accounts take a few months to build a solid base to build from.
Is there a way to speed up the process if I have a new account?
Yes. We have the ability to safely layer in vanity followers to speed up the level at which we optimize the account. Those services can be found here.
What social platform is most valuable for driving web traffic?
Instagram. This is hands down one of the most powerful tools for targeted optimization and web traffic.
What if my target demographic isn't on social media?
That’s false. With over 300 million people per platform and growing, old or young, your target demo is on those platforms. A new follower even outside of your target demo can have an impact on your brand whether mentioning it to someone in their network who may be in your target demo, or now discovering you exist and sharing your brand with members that may not be on social due to some awesome content that touched them.
Social is the largest, least expensive, and fastest way to get extreme visibility. Just sitting here, you are missing out on hundreds of new people learning about your brand by not employing a social strategy and utilizing optimization.
Do you handle creating content and posting?
Yes. Those packages are located under premium services and range from $700 to $3500+/month depending on the level of content needed to be curated and paid media deployed.
Why does onboarding take 48 to 72 hours?
The most important step in optimization is targeting and assessing where your account is currently. Our process begins with selecting keyword targets and analyzing the best starting point for growth. We are working on a process to automate targeting but until perfected on-boarding time will remain.
Why was my instagram password was reset during on-boarding or re-targeting?
20% of accounts we set up will occasionally re-set based on the sensitivity or stage (new account vs accounts active over 1 year), this is completely normal. A support rep will email you for the new password or you can also email firstname.lastname@example.org
I had previously purchased followers for my account, will that affect anything?
No. During on-boarding we will evaluate the level of real followers and set growth based on that number. We also determine if removing non-authentic followers is the best long-term strategy and develop an optimization strategy around that.
How many new followers can I expect per month?
Depending on the package selected, between 700 and 1000+. For increased growth, please visit our premium followers page.
Who should I contact if I have questions?
If you are a Premium services client, you are assigned a personal relationship manager, otherwise all other requests are best sent to email@example.com and you can expect to receive a response within 24 hours (usually 1 to 2 hours). We are working hard to improve this response time.
I’ve signed up for Premium services, when can I expect to receive content?
The content calendar is sent on the 25th of every month.
Can I approve my content first?
Yes of course! We send content on the 25th of every month, and ask that you make any changes within 48 hours otherwise we will assume no changes.
Why do I see content not specific to my brand?
Based on data and testing, the best content strategy is a mix of non-agenda and agenda driven content. The non-agenda driven content typically outperforms agenda driven content. The best analogy we have for this is the following: If you were to go to a party and only talk about yourself and your interests, most people will turn away from that. If you go to a party and ask people about themselves, or share meaningful information about the world that touches them in some way, people will most likely stick around.
What is agenda driven content?
Agenda driven content is specific to your brand and services.
What is non-agenda driven content?
Non agenda driven content is industry related or inspirational sharable content.
What tools do you measure performance by?
Great question. We have recently released a platform which allows you to view analytics here. If you are a premium services client, you will receive monthly reporting on the last day of the month. We plan to launch version 2 of our dashboard in January, which will enable you to log in, connect your accounts, view analytics, request weekly analytics, and last but most exciting, feature an ROI measurement.
Can you control who follows our accounts?
At this time no, however, we can block spam or porn accounts.
Can I post on my account if you are handling content?
Yes, except on Instagram. Feel free to post anytime, however, please read these tips prior to posting. If we are handling your instagram content, please email us the photo and we will place in the queue. Instagram is a static visual representation of your brand, the level of importance we place on curated placement is high because it works. The best example we can give as to why no touching is this: If you were not a web developer, you most likely wouldn't edit the code on your site to change the front end, you hired an expert to craft and curate your site. That’s the same way we think of instagram. Also, for posting on twitter and fb, remember less is more, quality over quantity.
To speak to a representative about our services, please contact us here.